Marketing

A Holistic Look at Marketing

A Holistic Look at Marketing with Kelebogile Mashigo. In our career conversations today, we talk all things marketing. Businesses recognise the role that marketing plays in achieving the desired results and the importance of integrating marketing into their wider strategic mix. Whether you are interested in looking at new markets, Read more…

Data Analytics is the Future

Data analytics assists businesses in utilising their data to identify new opportunities. Once new opportunities have been discovered, management can make informed and intelligent business decisions, more systematic operations, which in turn lead to the bottom line – higher profits. In other words, business analytics help both small and big companies to maximise the value of their data, bring out insights, build plans and respond in real-time to customer demand.

Leading by Fear

In my years in corporate, I have always been fascinated and saddened by managers or leaders that lead by fear.  Please allow me to use interchangeably the words manager and leader.  As a new manager or leader, it would be great to consider some of the issues that are being Read more…